Digital Marketing
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Readability and “Scan-Ability”
Research shows that attention spans have diminished and that people interacting with digital media aren’t, in fact, reading as that…
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The Basics of SEO Web Design
Deciding on the Type of Content for Your Site We have stated this time and time again throughout this book,…
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Evolution of Search Engines Processes and Components
The concept of a search engine was laid out a long time ago. In 1990, the first search engine was…
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Recognizing and Reading Search Results
Reading the Search Engine Results Page Say that Mother’s Day is coming up and you want to buy your mother…
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Understanding the Search Engines: They’re a Community
You’ll be happy to hear there are really only a few search engines that you need to consider in your…
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Multi-Tasking, Cross-Training, and Silo-Busting
One medium-specific statement that should be made: digital publishing is not at all like editing for print, at least in…
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